POS – Point of sale display is an important marketing tool that greatly impacts a company’s success. These displays have the potential to increase brand exposure, promote sales, and provide an outstanding consumer experience. POS displays are deliberately positioned in high-traffic places, such as at the checkout counter or near the exit, to attract customers’ attention.
These 7 pointers will help you build the greatest point-of-purchase or point-of-sale displays that are both cost-effective and promote your products, giving you the highest return on your investment.
Determine your goal and set a budget
Define the goal of your POS display clearly. Is it to promote a new product, add a value, a sale or a discount, or to raise brand awareness? Once you’ve determined your goal, you may adjust your display to achieve it.
Establishing a budget for your exhibit is a vital step before you start designing it. The design process will be wasteful and unfocused unless a realistic budget range is established. The truth is that communicating a reasonable budget will assist you in making a balance between a one-time investment and a long-term return.
Recognize your target audience
Understand your target market and what pushes them to buy. Utilize this information to develop a display that speaks to and draws in your intended audience. Consider your target audience when developing the aesthetic, size, shape, colour, and style of your exhibit. Are your primary customers new mothers, married guys, youngsters, CEOs or people with specific interests?
Maintain simplicity
Your presentation should be aesthetically engaging and simple to grasp. Maintain a clear and straightforward message so that customers can easily understand the objective of the display. Keep in mind the primary goal of a POS display is to stimulate purchasing intention by attracting customers’ attention and exhibiting products in an appealing manner.
Apply high-quality visuals
Utilize high-quality photographs and graphics to show off your products to their greatest advantage. To increase interest, consider using interactive displays or films. Props can help you develop a theme and improve the visual appeal of your show. Employ appropriate props to emphasize the message and establish an emotional connection with your customers.
Make it simple to buy
Make sure your display includes clear pricing, and consider putting a call-to-action (CTA) to encourage customers to buy. Avoid any clumsy process that could invite shock than surpeise, but always be innovative.
Stand out of competition
Let your exhibit stand out from the crowd by incorporating imaginative design features, colours, or materials that distinguish your display from the crowd. Consider what will stand out and attract the attention of that certain demographic while also consider the curiosity of new consumers. Should it be colourful and eye-catching, contain a lot of written content, or simply exhibit your merchandise while emphasising a special promotion?
Test and measure
Experiment with different designs and elements to find what works best for your target audience. Utilize data and analytics to assess the efficacy of your POS display and make changes as needed.
With the growth of online shopping trend, businesses are looking for new methods to engage customers through point-of-purchase displays. These displays can include interactive kiosks, digital signage, and one-of-a-kind packaging. Point of sale displays can distinguish a brand from its competitors and impact customers’ purchasing decisions in a competitive retail market.
In this modern era of retail, point of sale displays are becoming more creative and technologically advanced– contact us today for more.
